SWEATY BETTY
CLIENT
Sweaty Betty Foundation
DURATION
4 Weeks
ROLE
Animator
DESCRIPTION
I created four short animations highlighting the awkward puberty challenges young girls face. This series was part of the launch campaign for Sweaty Betty Foundation.
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The foundation’s mission is to empower women and girls from all backgrounds to get active—and stay active—for life. With only 15% of teenage girls worldwide getting enough physical activity, the biggest barrier is the impact of puberty on their bodies and confidence.
ANIMATIONS:
These four animations were to be used on the foundations website as well as their social media platform, so were designed to work in both 9 x 16 and 1920 x 1080 formats. After my initial character designs and their accompanying storyboards were signed off by the client, I used hand-drawn cel animation to bring them to life.
