TLC ALPHABET
CLIENT
TLC
DURATION
2 Weeks
ROLE
Animator
DESCRIPTION
I created this dynamic, frame-by-frame animated alphabet for TLC, transforming wedding-themed icons into each letter while staying true to the channel’s brand font.
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Since TLC is known for its wedding and celebration-focused content—especially shows like Say Yes to the Dress and 90 Day Fiancé—I incorporated these themes into the animation. Designed for the channel’s social media, this piece captured the essence of TLC’s brand in a playful and engaging way.
ANIMATION:
To begin, I studied TLC’s brand font by laying out all 26 letters, familiarizing myself with their shapes. I then sketched various wedding-themed icons, matching them to the letters they best complemented. Once the TLC team approved the concept, I brought the animations to life using a combination of Photoshop for hand-drawn, frame-by-frame movement and After Effects for final animation. The result was a seamlessly animated alphabet that perfectly aligned with the channel’s brand and theme.
BEST DESIGN NEWCOMER - GOLD WINNER
This was of the five projects that were submitted by my managers at Discovery when they entered me into the Promax UK Awards, which resulted in me winning the Best Design Newcomer category in 2018.
Nominated by Discovery Creative London and Awarded by Promax UK.
Promax UK Awards Night is the event of the year for celebrating British creative television marketing, promotion, branding and design industry professionals.
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