MAX PROMO
CLIENT
Warner Bros. Discovery
DURATION
1 Week
ROLE
Motion Designer
DESCRIPTION
In April 2022, Warner Bros. and Discovery Inc. merged to form Warner Bros. Discovery (WBD), a global media and entertainment company. As part of this transition, WBD launched Max, a streaming platform combining content from HBO Max and Discovery+, featuring movies, shows, and documentaries from Warner Bros., HBO, Discovery, & DC.
I was commissioned to create on-screen graphics for a promotional video introducing Max. Collaborating with an editor, I enhanced the existing promo with animated text and graphical elements, ensuring a dynamic and visually engaging final piece. Following WBD’s brand guidelines, I integrated their color palette, fonts, and logos while designing additional elements to maintain a cohesive identity.
PROMO LAUNCH VIDEO:
Using After Effects, I developed motion assets and, when needed, used Photoshop to superimpose the Max logo into stock footage, making it appear as though it was displayed in real-world locations. The final animation contributed to a high-impact launch campaign, reinforcing Max as the premier streaming destination for WBD content.
