WEDDING IDENTS
CLIENT
TLC
DURATION
3 Weeks
ROLE
Motion Designer
DESCRIPTION
I created a pair of white lace idents for TLC, to be broadcast across the channel throughout the month of May 2018 to celebrate the royal wedding of Harry & Meghan.
TLC is a popular TV channel, famous for their wedding-related programmes, so it seemed fitting to rebrand the channel in a wedding theme in order to celebrate the big day.​ After pitching various different style options during the development stages of this project, the client chose to run with my white lace idea, liking it so much that they expanded the brief and tasked me with creating not one but two idents.
ON-AIR IDENTS:
This pair of lacey idents were first designed in Photoshop and then brought to life in After Effects where I made the lace move so it appeared to sew itself onto the screen.
BEST DESIGN NEWCOMER - GOLD WINNER
This pair of lacey idents was of the five projects that were submitted by my managers at Discovery when they entered me into the Promax UK Awards, which resulted in me winning the Best Design Newcomer category in 2018.
Nominated by Discovery Creative London and Awarded by Promax UK.
Promax UK Awards Night is the event of the year for celebrating British creative television marketing, promotion, branding and design industry professionals.
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